Supertri (2024-2026)

At Supertri, I worked at the core of the marketing team, playing an integral role across the entire content and campaign funnel, from initial ideation through to live execution and distribution. My responsibilities spanned content strategy, campaign planning, and hands-on delivery, including producing content, writing briefs for graphic designers and video editors, and shaping commercial campaigns. During this time, I also helped establish and develop Supertri’s influencer integration programme, aligning creators with brand and event objectives in a way that felt authentic and performance-led.

On event days, I worked directly on the floor, leading content capture and delivering reactive video edits in real time. Work that regularly reached millions of views by capitalising on key moments as they happened. Outside of events, I sat at the heart of the scheduling and publishing process, managing day-to-day posting across Supertri’s social channels. Through a combination of consistent creativity, platform understanding, and innovation, this approach contributed to the highest video views, engagement levels, and engagement rates Supertri had seen to date.

Alongside this, I was responsible for driving rapid growth on newly acquired, event-specific social channels. In one instance, two accounts with fewer than 10,000 followers generated over two million video views from just four pieces of content. This growth directly increased the visibility, credibility, and commercial potential of those events, reinforcing the impact that well-planned, reactive, and purposeful content can have on audience development and long-term revenue.