10Bet (2021-2022)

During my time at 10Bet, I led on content ideation, strategic planning, and brief writing across multiple markets. Working closely with the in-house graphic design team, I helped shape brand-aligned content designed not only to engage social audiences but also to drive meaningful traffic back to the company website. Alongside this, I was responsible for copywriting across all social channels and newsletters, supporting campaigns that ran across Europe and the United States and ensuring consistency of tone, message, and intent at scale.

A key part of my success at 10Bet came from my ability to react quickly and intelligently to live events as they happened. Often outside of standard working hours, I identified moments worth acting on and created or guided reactive content to maximise engagement and relevance. This instinct for timing, knowing when to move quickly and when to hold back, became a defining skill that I carried forward into every role that followed, underpinning my approach to content as something that is both planned and responsive.